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Proposal for OpenInfer

Brand &
Growth
Proposal

Just another agency pitch deck. Custom built proposal prepared for Benham and the OpenInfer team.

March 2026  ·  Confidential

The Tech Is Real.
The Brand Isn't There Yet.

OpenInfer has a real product with a real benchmark. 200x performance improvement on commodity hardware. But brands that are doing way less are getting more love online, and more importantly, move $$$ from investors.

Ricursive Intelligence raised $335M at a $4B valuation in four months. Before shipping anything. They had two things OpenInfer doesn't: a story investors could feel, and a brand that looked like it belonged at that number.

The technology gap between OpenInfer and Ricursive might favor you. The perception gap doesn't. This proposal outlines how we intend to close it.


Organic Growth

$5,000/month

Ricursive didn't just raise on tech -- they raised on presence. Investors backed founders they'd already been following online. We will build Benham's presence online and create gravity around OpenInfer.

Social Management

Content strategy and execution across Benham's personal channels and OpenInfer's company presence. This is the engine that keeps OpenInfer visible between milestones.

  • Content strategy and monthly editorial calendar
  • Ghostwritten posts for Benham's LinkedIn and X (3x/week)
  • OpenInfer company page content (2x/week)
  • Engagement strategy -- comment threads, quote posts, community presence
  • Reactive content for news, competitor moves, and industry moments
  • Podcast clipping -- short video clips optimized for social from media appearances
  • Monthly reporting and iteration

Light Brand Refresh

$10,000

You don't always need the full rebrand on day one. Layer 2 gives you the essentials -- a sharp landing page and enough brand foundation to look credible while you build momentum.

Light Brand Guidelines

Enough brand structure to keep everything consistent without a month-long identity project.

  • Core messaging: positioning statement, tagline, 3-5 value propositions
  • Visual direction: color palette, typography, logo usage guidance
  • Tone of voice: how OpenInfer should sound in pitches, press, and content
  • Delivered as a lightweight brand guide Figma file

Landing Page

One page, built to feel premium. This isn't a placeholder -- it's a purpose-built page designed to make investors, prospects, and press take OpenInfer seriously the moment they land.

  • Custom design -- delivered as a Figma file or built in Framer
  • Copywriting informed by positioning work
  • Clear narrative arc: what OpenInfer does, why it matters, the benchmark, and a CTA

Full Brand Redesign

$75,000

The full swing. A comprehensive brand identity and a website that makes OpenInfer look like what it is -- a serious infrastructure company that belongs in the conversation with the best-funded players in the space. Please note that final pricing will be determined by final scope.

Brand Strategy & Identity

The complete strategic and visual foundation. Everything in the Layer 2 guidelines, plus the depth needed to scale across channels, campaigns, and fundraising materials.

  • Competitive audit -- Ricursive, vLLM, and everyone else in the conversation
  • Full messaging architecture -- tagline, value props, proof points, elevator pitches by audience
  • Investor narrative -- the story arc that makes a big valuation feel obvious
  • Founder positioning -- how Benham shows up in pitches, panels, and press
  • Complete visual identity system -- logo, color system, typography, iconography, templates
  • Comprehensive brand guidelines document

Website Redesign & Development

A multi-page site built for two audiences: the technical buyer who needs to understand the architecture, and the investor who needs to feel the opportunity.

  • Full UX/UI design -- responsive, fast, built for technical and investor audiences
  • Front-end development and CMS integration
  • Copywriting from the brand strategy -- no SaaS buzzword salad
  • Technical pages: architecture deep-dives, benchmarks, use cases
  • Newsroom section for funding and product announcements
  • SEO foundations and analytics

Timeline: 4 weeks from brand strategy sign-off.

Investor Deck Design

The deck, the site, and every piece of collateral share the same visual language and narrative arc.

  • 15-20 slides, delivered as PDF + editable Keynote/Figma
  • Full data visualization suite for benchmarks and market positioning
  • Two rounds of revisions

Launch Studio

Starting at $10,000/video

Final pricing depends on the script. Talent and locations are the big cost drivers -- as long as those stay controlled, we'll stay near $10k.

This is the ceiling raiser -- the work that gives you a shot at the kind of overnight traction that makes investors reach out to you.

Product & Feature Launches

Visual walkthroughs of new features engineered to capture attention online.

Funding Announcement(s)

Founder narration + motion graphics. Leverage ongoing cultural conversations to drive virality.

Every project includes

  • Concept development and scripting
  • Production and post-production
  • Derivative assets and cutdowns for social
  • Distribution strategy
  • Two rounds of revisions

Pick Your
Starting Point

Layer 1

Organic Growth
$5,000/mo
  • Social management
  • Podcast clipping
  • Monthly reporting

Layer 2

Light Brand Refresh
$10,000
  • Light brand guidelines
  • Landing page (Figma or Framer)

Layer 3

Full Brand Redesign
$75,000
  • Brand strategy & identity
  • Website redesign & dev
  • Investor deck design
Layers stack. Layer 1 pairs with either Layer 2 or Layer 3. Start with Organic Growth and add the brand package that fits your timeline and budget. Layer 2 is the fast, focused version. Layer 3 is the full build. Launch Studio projects can be added to any combination.

How It Plays Out

Select a path to see how the work rolls out.

Wk 1-2 Wk 3-4 Wk 5-6 Wk 7-8
Brand Strategy & Identity
Website Design & Dev
Investor Deck
Launch Studio
Layer 3: Full Brand Redesign
Launch Studio

Layer 1: Organic Growth runs concurrently from day one and continues month-to-month after the initial 6-month commitment.

Wk 1-2
Brand strategy kicks off. Social retainer starts simultaneously -- early content focuses on Benham's POV and OpenInfer's core narrative while the full messaging framework takes shape.
Wk 3-4
Brand strategy and visual identity continue. Social content sharpens as brand guidelines lock in.
Wk 5-6
Brand identity wraps. Website design and development begins. Launch Studio sprint kicks off -- video production timed to coincide with the new brand taking shape.
Wk 7-8
Website, investor deck, and launch videos delivered. Everything launches together -- brand, site, content, and social all aligned.

We Help Brands Grow.
That's It.

We're category agnostic, channel agnostic, and tactic agnostic. What we're not agnostic about is whether the work is good.

OpenInfer's problem isn't the product. It's that the market doesn't see what's there yet. The whitepaper is strong. The benchmark is real. What's missing is the packaging that makes a big valuation feel obvious.

We've done this before. We turned Adduro's founder into the face of a polished CTV campaign that competed against VC-backed companies with celebrity spokespeople -- on a fraction of the budget. We're doing ongoing B2B content for Valarian, a defence tech company that just raised $20M and is gearing up for their next round.

OpenInfer fits. Let's get to work.